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Ever wanted to write a sports article?
Peter Farrell, Coach Development Officer, Tennis IrelandIf you can teach a sport, you can write about it. When coaching you are used to being brief and informative. Writing about the sport is simply a...
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An insider’s guide to the business of sport
Beyond the Scoreboard takes readers behind the scenes of professional sport to see just how the experts make deals happen. Discover what it takes to be a success in sport marketing, sponsorships,...
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The best-selling student text on sport marketing updated
This latest edition of Sport Marketing has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position...
View ArticleClik here to view.
Ever wanted to write a sports article?
Peter Farrell, Coach Development Officer, Tennis IrelandIf you can teach a sport, you can write about it. When coaching you are used to being brief and informative. Writing about the sport is simply a...
View ArticleClik here to view.
An insider’s guide to the business of sport
Beyond the Scoreboard takes readers behind the scenes of professional sport to see just how the experts make deals happen. Discover what it takes to be a success in sport marketing, sponsorships,...
View Article
